The hottest one, HENGQIANG XCMG, was ranked among

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The strong are always strong! XCMG has been honored as one of the "world top 500 brands" for two consecutive years, and its ranking has risen by another 18 places

the strong is always strong! XCMG has been honored as one of the "world top 500 brands" for two consecutive years, and its ranking has risen by another 18 places

China Construction Machinery Information

the "world managers' summit" jointly hosted by the world managers group () and the world brand lab was held in Beijing on December 22, 2020. The authority of the world's top 500 brands was released, and 43 members of the national team of Chinese brands flashed on the stage. XCMG has been on the list of the world's top 500 brands for two consecutive years, ranking 409 in the overall list. It won the "2020 annual award for Chinese brands No.1" for the first time, and is also the only enterprise in China's construction machinery industry

yangdongsheng, general manager of XCMG Construction Machinery Co., Ltd., and more than 200 experts, scholars and representatives of well-known entrepreneurs, including Dr. George serafeim, Professor of business administration at Harvard Business School, and Dr. Pierre Chandon, Professor of marketing at the European School of business administration, attended the meeting.

and held an interactive discussion on the theme of "brand for good: how world brands participate in green recovery"

the world's 500 most influential brands, which was released for 17 consecutive years, was shortlisted for two consecutive years by Oriental power, a major power. Its evaluation was based on the world influence of the brand. The so-called brand influence refers to the ability of a brand to expand the market, occupy the market and obtain profits. According to the three key indicators of brand influence, namely market share, brand loyalty and global leadership, the world brand laboratory has comprehensively scored about 15000 well-known brands around the world, and finally launched the world's most influential 500 brands

in the 2020 world top 500 brands compiled by the world brand laboratory, 43 Chinese brands were selected, surpassing the UK for the first time, ranking fourth, and taking another step on the road to creating world-class brands. XCMG and Chinese brands such as Guodian, Tencent, Haier, industrial and Commercial Bank of China, Huawei, Alibaba, China Resources, China Mobile, Sinopec, Air China and CRRC were successfully selected

with XCMG, the champion enterprises or leading enterprises in the industry attended the conference. In addition, more than 50 well-known media brands including Xinhua news agency, China news service, people's daily, CCTV, Phoenix Satellite TV, mango TV, Hong Kong Ta Kung Pao, global times, South, Tencent and so on attended the conference or reported

in the dialogue session, general manager Yang Dongsheng, together with four Chinese brand entrepreneurs, and Wang Jing, a professor of marketing from Harvard University and the European School of business administration in the United States, as well as a professor from the school of management of Fu Jen University in Taiwan and a doctor of marketing from Yale University, had an in-depth discussion on how to achieve sustainable development under the global COVID-19, How to strengthen the social performance by examining the relationship between enterprises and nature and society, so as to enhance the flexibility and adaptability of enterprises in the epidemic

general manager Yang Dongsheng believes that the reason why XCMG has been listed in the world's top 500 brands for two consecutive years and the creativity of brand value and the global influence of the brand continue to improve is that we always pay attention to the enterprise development strategy, always adhere to and practice sustainable development, and always take the enterprise's society as an important starting point for shaping our brand value. Especially under the influence of the epidemic crisis, economic globalization has encountered some setbacks. How to think, how to develop, and how to embrace a better future, Chinese manufacturing enterprises should continue to practice the new development concept, continue to implement the new development pattern, continue to implement the innovation driven and international strategy, and firmly take a high-quality development path in accordance with the deployment requirements of the central economic work conference

general manager Yang Dongsheng also shared with you the "total essential health project THP" carried out by XCMG since the epidemic, advocated and practiced the essential health concept of "better health, better future" to XCMG workers and upstream and downstream partners around the world, and extended care to more than 10 overseas bases, global dealers, suppliers, etc. during the epidemic, the great love culture of "XCMG, make the world a better place" was introduced The role spread all over the world and won the high praise of the participating professors and entrepreneurs

the green recovery brand deserves the title of No.1 in the industry of China's annual brand award

the COVID-19 swept the world in 2020, causing a huge impact on the economies of all countries. More and more countries realize that green development is increasingly becoming a new driving force of economic growth. For Chinese enterprises, the restructuring of industrial structure on February 8th, 2017 and the realization of sustainable development are not only the requirements of the times, but also an important way to enhance their brand competitiveness. Nowadays, Chinese consumers' confidence in local brands is increasing

at the meeting, the selection of the 2020 "annual award of Chinese brands" was announced. This annual award, known as the "Oscar of Chinese brands", was selected by XCMG and 35 leading brands active in the 2020 Chinese economic stage, such as Huawei, Air China, Beidahuang and XCMG

in view of how world brands participate in green recovery, George serafeim, a professor of business administration at Harvard Business School, believes that "in a world where companies and brands are increasingly judged by the environmental, social and Governance (ESG) performance of the head of the industrial park, we must seek more basic driving forces, especially strategies, to achieve real results and thus obtain returns". Enterprise leaders need a new management model and consider embedding ESG factors into strategy and operation "

Pierre Chandon, Professor of marketing at the European School of business administration, also expressed concern about "brand goodness", "People all over the world are increasingly demanding to take actions conducive to sustainable development and make major changes by themselves. Worldwide, COVID-19 will only strengthen interest in sustainability, and the positive correlation between brand value and its ESG performance is increasing. In order to reduce production costs and achieve win-win results in the process of combating the global epidemic, brands should use all available means."

in an interview with CCTV cgtn, Yang Dongsheng said that the concept of green engineering machinery is a strong driving force to guide us to achieve high-quality development. According to the technical quality strategy and action gold standard of "leading technology, indestructible use, and making handicrafts" proposed by Chairman Wang Min, XCMG has always been at the forefront of the industry in terms of green development, especially around green, low-carbon, energy conservation and environmental protection, and with the guidance of national industrial policies, XCMG has planned its layout in advance. In terms of technological innovation, we should actively layout the electrification, low-carbon and green of construction machinery, drive technological development through green and low-carbon, and guide consumption to create new demand. Focusing on the green electrification technology, the United Nations Scientific research institutions and institutions at home and abroad continue to strengthen the layout and research of key links, key technologies and key components. At the same time, as an enterprise, we should actively practice the society, build a green supply chain through technological innovation, green development, green manufacturing and green services, and constantly promote the enterprise to a high-quality development path

construction machinery is a high-end equipment manufacturing industry serving the world's engineering construction. In the digital era, it is glowing with new vitality and charm. Over the past few decades, thanks to large-scale investment and engineering construction, China's construction machinery has made considerable progress

in the 1950s, XCMG began to set foot in construction machinery and became the founder, pioneer and leader of China's construction machinery industry. Since its establishment in 1989 as a model of national collectivization reform, XCMG has achieved the integration and unification of the brand, and has remained the first in the domestic industry for 31 consecutive years. However, 40 years ago, XCMG was only one of the top 50 global construction machinery companies; In 2020, Chinese brands led by XCMG occupied 9 seats, and XCMG ranked fourth in the world, ranking first in the world and continuing to lead Chinese enterprises

since this year, at the critical moment of fighting the epidemic, XCMG has invested more than 330 equipment in the construction of hospitals such as Huoshen mountain and Leishen mountain, raised medical and epidemic prevention materials with a total value of more than 200 million yuan, and actively helped overseas major customers boost their confidence; During the critical period of resumption of work and production, we deeply practiced the cultural concept of "Alliance forces, advance and retreat together", which not only achieved higher quality development, but also led more than 2000 supporting enterprises across the country to get rid of difficulties, ensuring the stability of the industrial chain and supply chain

the Brazilian epidemic broke out and continued to intensify. Chinese and Brazilian employees actively practiced the concept of "essential health" to ensure that the Allied forces "have products to sell and masks to wear". Even if all factories are closed, XCMG products will still become an active construction machinery brand in the market. XCMG Brazil bank, the first overseas bank in China's manufacturing industry, opened. The series of mining machinery promotion conferences attracted nearly 100 representatives of the Brazilian mining association and mine customer representatives, and 35 products were delivered or booked on site

the epidemic is temporary and the development is eternal. At present, it is the key node for XCMG to succeed in the reform of mixed ownership. XCMG will, as always, continue to contribute to the construction of a beautiful China and a beautiful earth home and to the responsibility and strength of the world's top 500 brands with the new strength and power of innovative development and the new vitality and charm of new mechanisms

world brand lab is a leading brand consulting, research and evaluation institution in the world. It is chaired by Professor Robert Mundell, who won the Nobel Prize in economics in 1999, and is wholly affiliated to the world manager group (). The world brand laboratory is committed to brand valuation, brand strategy, brand naming, brand design and brand protection. Its experts and consultants come from world-class universities such as Harvard University, Yale University, Massachusetts Institute of technology, Oxford University and Cambridge University. Its research results have become an important basis for the evaluation of intangible assets in the process of mergers and acquisitions of many enterprises. Since 2003, the world brand laboratory has conducted tracking research on more than 80000 mainstream brands in 60 countries around the world, and has established the largest world brand database

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